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Microsoft kicks off Xbox Rewards program

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Microsoft and Old Spice have announced a partnership whereby Xbox 360 gamers will be able to begin earning rewards for playing games and earning achievements. The Xbox Rewards program, which kicks off Feb. 12 and runs through April 12 (for at least the first go around), initially groups gamers in one of three levels based upon their Gamerscore. As players play specific Xbox 360 and Xbox Live Arcade games and increase their Gamerscore, they will become eligible for the Old Spice Experience Challenge. This challenge will give away a limited number of prizes in three levels.

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