Xboxist

EA Xbox 360 titles to get rotating ads

Get ready for new in-game advertising elements to appear in upcoming EA Xbox 360 titles. Courtesy of the video game publisher and Massive, a video game advertising network, select EA franchises beginning with Need for Speed Carbon will present gamers with “both static and dynamic brand presence integrated into the game environments, across the platforms and across the geographies where they play”. The ads will be updated and changed in real time so that they are kept “fresh and relevant” to you and I. Doesn't that sound grand?