Xboxist

EA SPORTS SEASON TICKET LAUNCHES TODAY

New Program Provides Full Game Digital Downloads Three Days Early, Discounted Downloadable Game Content and More

Electronic Arts Inc. announced today the launch of EA SPORTS™ Season Ticket*, an all-new program that provides premium benefits for a better gaming experience on four participating EA SPORTS titles. With an annual fee of 2000 Microsoft Points, subscribers will receive four all-new program benefits: access to play all participating EA SPORTS games via a full-game digital download three days before consumers have the option to purchase a disc at retail launch; a 20-percent discount on downloadable game content; free premium web content; and membership recognition.

EA SPORTS Season Ticket is available in Europe for the Xbox 360® video game and entertainment system from Microsoft beginning today. Fans can subscribe today through the Xbox LIVE® Marketplace for the Xbox 360, and benefits begin with this month's launch of Madden NFL 12. Moving forward, participating franchises include Madden NFL Football, NHL hockey, EA SPORTS FIFA and Tiger Woods PGA TOUR®.

"EA SPORTS Season Ticket is an exciting program for our core fans - it lets our biggest fans play earlier, play more and play better than anyone else," said Peter Moore, President, EA SPORTS. "EA SPORTS Season Ticket is an important step in our vision for transforming how deeply fans connect with the sports games they love through digital products and services. We're excited to continue evolving EA SPORTS Season Ticket as we listen to what consumers want most in their gaming experiences."

With a paid subscription to EA SPORTS Season Ticket, fans will receive the following benefits for the four participating titles:
Early Full-Game Digital Access: Three days before a game's scheduled release, fans will be able to download and play the full version of all four participating titles on Xbox 360. After three days, the digitally downloaded game will time out and consumers have the option to purchase the same full game on disc at retail. EA SPORTS Season Ticket subscribers can transfer all achievements earned during the three-day download period to the purchased disc, resulting in an early edge over the competition.
Discounted Downloadable Content: Subscribers will get a 20-percent discount on all available downloadable content for participating EA SPORTS titles. Downloadable content, which enhances and refreshes the core game experience, includes such items as Ultimate Team packs, accelerator packs and gear upgrades.
Free Premium Web Content: Premium web content extends the game experience beyond the console to a web browser. All participating titles will feature premium web content that will be free to EA SPORTS Season Ticket members beginning with the premium Creation Centre packs for FIFA 12. These packs provide a deeper set of customization tools and abilities within Creation Centre to build your own teams and tournaments, and will be available to the consumer until the membership to the program has expired.
Membership Recognition: Subscribers are easily identifiable with an exclusive membership recognition badge displayed both in-game and on their EASPORTS.com profile.

To subscribe to EA SPORTS Season Ticket for the Xbox 360, go to the Xbox LIVE Marketplace, download and launch the EA SPORTS application, and follow the prompts after "purchase a subscription". For more information, assets and videos, please visit www.easports.com/seasonticket.