Xboxist

Activision Ranks No.1 Third-Party U.S. Console and Handheld Publisher

Activision was the number one third-party U.S. console and handheld publisher for the first six months of calendar 2007, according to The NPD Group. The company increased its market share over the six month period to a record 13.7%, a 5.1% increase over the same period last year.

Additionally, for the first quarter of fiscal year 2008, ended June 30, 2007, Activision was the number one U.S. publisher on both the Xbox 360 video game and entertainment system and the PlayStation 2 computer entertainment system, according to The NPD Group. The company also ranked as the number one third-party publisher on the PLAYSTATION 3 computer entertainment system and the Nintendo platforms in the U.S.

"Our record performance was fueled by strong sales of our proven franchises Guitar Hero II, Spider-Man 3 and Shrek The Third, as well as our new intellectual property TRANSFORMERS: The Game," stated Robert Kotick, Chairman and CEO, Activision, Inc. "Our balanced portfolio has enabled us to continue our leadership position across the console and handheld platforms."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.