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Activision Announces "Battle of the NASCAR Kids" Tournament Featuring NASCAR Unleashed

Families of NASCAR Pros Face Off on the Virtual Track This November

Activision Publishing, Inc. (Nasdaq: ATVI) announced today the "Battle of the NASCAR® Kids" championship tournament is coming to Homestead-Miami Speedway the weekend of the NASCAR Sprint Cup Series Championship this November 19-20. Stoking the rivalries among fans, drivers and their families, Activision is finally giving kids a chance to compete for the glory as they play against one another to be crowned champion. To inform, educate and excite the millions of hungry NASCAR fanatics, the event aims to bring together NASCAR families to ultimately raise $25,000 for the NASCAR foundation.

The upcoming arcade-racing video game NASCAR Unleashed, "Battle of the NASCAR Kids" will pit the kids of NASCAR drivers against one another in a virtual championship tournament. The winner will personally deliver a check from Activision to the NASCAR Foundation for $25,000. With their dads as coaches and their moms as managers these kids will be gunning for the top slot and the honor of winning the first ever "Battle of the NASCAR Kids" competition.

"We felt it was time to shift the NASCAR video game franchise into high gear," said David Oxford, Executive Vice President of Activision Publishing. "The 'Battle of the NASCAR Kids' event will fully embrace the community and rally support for NASCAR and, best of all, a charitable cause."

NASCAR® Unleashed is the next game-changing installment in NASCAR videogames with a frenetic and arcade style that maintains the principle feel of NASCAR racing. With phenomenal speed and pulse pounding gameplay, break out of the oval and onto the pavement of city streets, country roads, and sandy beachfronts! NASCAR Unleashed is available November 1 for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, the Wii™ system from Nintendo and the Nintendo 3DS™ hand-held system at $39.99.

The "Battle of the NASCAR Kids" competition will take place November 19 in Homestead-Miami. The full field of the NASCAR kids competing will be revealed next week. For more information on the event or about NASCAR Unleashed, please visit facebook.com/NASCARUnleashed.