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2K Sports Welcomes Four Schools to the Championship Rounds of the 2K Sports College Hoops Classic Benefiting Coaches vs. Cancer

2K Sports has announced that University of Connecticut, Gardner-Webb University, University of Memphis, and University of Oklahoma will compete in the Championship Rounds of the 2K Sports College Hoops Classic benefiting Coaches vs. Cancer on November 15th and 16th at Madison Square Garden in New York City. 2K Sports has been a proud sponsor of this premier pre-season tournament for the past three years, helping to raise money for cancer research and awareness.

"We are very excited to be a part of such a long-standing and significant college basketball tournament," said Chris Snyder, Director of Marketing for 2K Sports. "It is a privilege to put this level of competitive team basketball and superb individual talent on display, while helping to benefit the American Cancer Society by raising awareness and funding to fight cancer. We welcome the four schools to the tournament final at Madison Square Garden and wish them the best of luck."

The 2K Sports College Hoops Classic benefiting Coaches vs. Cancer tips off the college basketball season with a tournament of 16 teams from 16 conferences. A variety of the nation's top teams hosted the pre-season action during the Opening Rounds of the tournament and played for the chance to advance to the Championship Rounds. Since 1996, the Gazelle Group, producers of the 2K Sports College Hoops Classic benefiting Coaches vs. Cancer, has raised more than $3.1 million to support the fight against cancer.

For information on how to purchase tickets to the Championship Rounds at Madison Square Garden, please visit: http://www.gazellegroup.com/cvcclassic/.

2K Sports will release College Hoops 2K8, the best rated college basketball game for five straight years*, later this month for the Xbox 360 video game and entertainment system from Microsoft, and the PLAYSTATION 3 and PlayStation 2 computer entertainment systems. College Hoops 2K8 delivers advanced next generation visuals and hundreds of new animations. With a wealth of new and innovative features such as All-American Training Challenge, PlayVision and more, College Hoops 2K8 is set to continue its reign as the most authentic college basketball video game available.

For more information, log onto www.coachesvscancer.com and www.2ksports.com.

*According to GameRankings.com average scores of 2003-2007 college basketball video games.